Building Careers,
Not Just Contracts
New Hustle Sports is one of the fastest-growing basketball agencies in Israel, representing players competing at the highest levels in Europe and the NCAA.
Founded in Israel
New Hustle Sports was founded with a clear vision: to provide basketball players with the personalized, hands-on representation they deserve. In an industry where athletes can often feel like just another name on a roster, we take a different approach.
We believe in building genuine relationships with our players, understanding their unique goals, and working tirelessly to help them find the right fit — not just any deal, but the opportunity that aligns with their career trajectory and personal aspirations.
From professional leagues across Europe including EuroLeague, EuroCup, and BCL, to U.S. college placements and NIL opportunities, we cover every aspect of a player's journey both on and off the court.
Meet the Founder
Niv Handshtok
Founder & CEO
Niv brings a full-cycle, hands-on approach to athlete representation. With a background in business development, strategic partnerships, and negotiation, he helps players navigate opportunities across professional basketball, U.S. college placement, NIL, and long-term career development.
At just 27, Niv has already completed deals and built relationships across EuroLeague, EuroCup, BCL, and NCAA basketball, combining a modern business mindset with a deep understanding of the game.
What We Stand For
Player-First Approach
Every decision we make is guided by what's best for the athlete's career and personal growth.
Genuine Relationships
We build lasting partnerships with players, clubs, and partners based on trust and transparency.
Hands-On Representation
We're involved in every step of the process, ensuring nothing falls through the cracks.
Long-Term Vision
We focus on sustainable career growth, not just the next contract.
Ready to Join the Hustle?
Whether you're a player looking for representation or a club seeking talent, we'd love to hear from you.
Get in Touch